From: Jeff Hunt (along with Eric Holmlund and Paul Counts)
Re: A simple, fun and scalable business model.
I'm guessing you've seen some of those ads around the internet.
Yes THOSE ads.
The silly ones with the little pictures, or the crazy headlines made to "look" like news articles.
If you're a marketer like me, you might have noticed the fine print that says these are "sponsored" links. But studies have shown that most people don't even notice that.
The other thing that you may have noticed is that these ads are ALL over the web. I mean like, almost EVERYWHERE.
So WHAT ARE those ads? And WHY are they everywhere!? I'm going to answer those questions RIGHT now.
Those ads are called Native Advertising. They're called that because they're made to blend in with the natural content of the website they're on.
They're everywhere because they work. And by WORK, I mean people click them like crazy, and millions upon millions of dollars are being generated from these ads every day.